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About River District Association

RDA's mission is to ensure the long term viability of Danville's River District as a center of business and civic life, and a source of community pride. Our vision is simple: Danville's River District will be a vibrant place to live, work, and visit for the diverse population of Danville and the greater Dan River region. Building on Main Street America's Main Street Four-Point Approach™ (promotion, design, economic vitality, and organization), RDA has also adopted Main Street America's Guiding Principles for best practices. These eight principles are, essentially, a statement of values that aspiring Main Street partners uphold as they carry out their work, including a focus on developing quality programs, genuine partnerships, local leadership, and adaptive changes. To these eight principles RDA adds inclusivity, recognizing that our work should benefit a diversity of residents, workers and visitors to the River District.