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About Head Up Eyes Forward

Head Up Eyes Forward (HUEF) is lifestyle brand store specializing in Athletic and hiking apparel, accessories, and Tshirts. This store has been created in memory of Ryan Moss who lost his life hiking in the mountains of Colorado. Our brand is meant to be a message of encouragement to all who wear it. HUEF is committed to giving back a portion of our proceeds to worthy non-profits. We strive to live as Ryan lived, giving back to the community and loving an active lifestyle while dressing the part of every adventure!